Hey there, I'm Josim👋🏻

Freelance writer and content strategist specializing in B2B SaaS and eCommerce, delivering impactful, results-driven content.

How my process works✨

Step 1

Research and outline

It all starts with a SERP analysis, where I read and review the first few search results for a keyword.

I also create a competitor analysis doc to give my research a clear direction.

Then I create an outline to structure my research and start populating each section with key talking points, examples, expert inputs, and statistics.

Step 2

Writing, writing, writing

I've honed my writing chops over several years, learning the ins and outs of writing for a B2B executive audience.

Two critical aspects you'll see in my writing:

Step 3

Editing

A glimpse of my editing checklist:

Get to the point quickly and delete filler content that doesn't tell readers anything new.
Remove filler words and check for redundant words, phrases, ideas.
Double down on specificity by replacing wishy-washiness with specific facts.
Create stylistically simple + readable content with short sentences, simple words, active voice.

Step 4

Feedback and revision

The final step is taking your feedback and making necessary edits to make each piece publish-ready!